Since our town has such an excellent recycling program, I strive to recycle everything I possibly can. That includes all paper, plastics, and metals. Last night I was flattening an empty Kleenex box to put in the paper recyling when I noticed a pithy little paragraph printed on the bottom of the box:

Say goodbye to the stiff upper lip...
Tell calm, cool and collected to take a hike.  Whoop it up!
Laugh, scream, cry, holler! And when tons of stuff stuffs up
your nose, blow it loud and blow it proud!
Show your heart and show some tears...of joy and sorrow,
in awe and pride. Just let it out!

I liked that! I liked that the Kleenex box had something on it besides just maybe a list of best uses and the usual marketing banter. I like the fact that they really thought about how people use their product and put a humorous spin on it. And I bet a Southerner had something to do with the writing of this paragraph because they included the word "holler". Of course in Southern vernacular, holler is a way of speaking loudly and it is also a sort of valley or depression of the land (as in: "he lives down in that holler over yonder."

So I looked closer at the bottom of the Kleenex box and they have a website for this whole idea: www.letitout.com

Now don't confuse this with www.let-it-out.com which is a gay and lesbian accomodation service in Australia.